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Mar 4, 2007

Is Your Online Marketing Business Leading to Social Isolation?

Copyright © Liane Bate
http://www.HonestMoneyMaking.com

Sociologists have studied what has been termed "cocooning" very carefully since the explosion of the internet. Cocooning is the process of social isolation where a society withdraws from physical interaction with each other. This "hermit-like" behavior can lead to the decline of many cultural and social traditions. Cocooning also affects the way we interact with others when we do finally leave the house and meet face to face.

The availability and popularity of the internet has changed the way that humans communicate and interact. We can spend hours in chat rooms pretending to be beautiful, successful, and brilliant when in fact we are average looking, overweight and unemployed. The person at the other end of the keyboard has no way of verifying our claims or disproving them.

If you run an online marketing business, chances are you know how many hours you can and should spend on building relationships with your client base, advertising, reading and contributing to discussion forums, and testing out new programs. You really have to watch that you don't become a hermit and isolate yourselves from what is truly important in life: Friends, family, and love. All the money in the world means little without these relationships.

Discussion over the internet removes an essential aspect of communication: Body language. Such things as posturing, fidgeting, and eye contact all are unconscious transmitters of our true intentions. We learn as small children not to make eye contact when telling a lie, and to cross our arms to distance ourselves from unpleasant people or situations. As of today, the computer screen has no way of converting these communication skills into data that can be observed as overtones in the written text of a conversation.

This cocooning may affect the communication skills of future generations. While excelling at expressing themselves through the written word, our children may lack the skills to convincingly carry on a comfortable conversation while waiting in line at the grocery store. Some youth even use text messaging to communicate when they are in the same room.

The prevalence of online marketing businesses and other home based businesses may be in part due to this preference for cocooning and nonverbal communication. It is perfectly acceptable to home school your children, run a business from your home, email your mother and fax your clients. You can even order a pizza, shop for a birthday gift and have your groceries delivered: all without any verbal communication.

As with everything in life, a balance is needed. If you email your mother today, call her tomorrow and visit her on the weekend. If you work from home, make time to visit the park. Join social groups as well as internet message forums. Limit the amount of time that your children use the internet and cell phone for text messaging. Encourage teens to take a speech or debate class along with that computer programming class when signing up for college courses.

It's true that most online marketing business owners have goals they wish to reach and so they work hard to achieve those goals and realize their dreams. Nothing wrong with that, it's just that we must remember the importance of our in-person relationships as well. We all must do our part to keep the spark of social interaction alive for future generations.

About the Author:
Liane Bate owns a Plug-in Profit Site web business. Find out more about Owning an Online Marketing Business,
and visit HonestMoneyMaking.com's Home Business Blog
Tags: online marketing business

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