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Mar 15, 2008

Starting an Online Business and Convincing Customers To Come Back Often

Copyright © Liane Bate
http://www.HonestMoneyMaking.com

Retention is tough enough with your employees, but it can be even tougher with your customers when starting an online business. Luring them in the door with special offers and ridiculously low prices might bring them in the first time, but continuing that trend can take a chunk out of your bottom line profits.

When starting an online business, you will need to have a means of convincing your customers that your business is worth returning to and any good experience they had will have to be repeated.

The catch phrase in the business world to say what you are going to do, and then do what you say plays a crucial role in retaining customer loyalty when starting an online business.

It goes further for more people than prices. Reduced prices on products and services might bring a few people in from your competitors, but if they left their old source based on price, they will leave you if they can find the same thing cheaper somewhere else.

Consider that pricing and quality of many products are going to close at many different outlets, so bringing customers back when starting an online business will require offering one thing better then everyone else...Service!

To better understand the concept, you have to know what customer service really is, and it can mean different things to different people. To some customers, good customer service means they can enter your establishment, get what they want, and get out in as little time as possible.

Others want a grand selection of common items, while for others, having the business owner treat them like a king is more important that the quality of the products and low prices. They are willing to pay extra for person service. Then there are those who do not want to be bothered while they look around.

The key to good customer service when starting an online business is being able to recognize the type of customer you are dealing with every time one walks through the door or visits your site.

If you are busy trying to help someone who does not want your help for instance, the customer that wants you to fawn over them may feel neglected and head somewhere else to have their ego stroked. Of course, if you have two of these personalities in your business at the same time, you are in trouble!

If you do not offer services to the public, you still have customers or clients for whom you perform different functions when starting an online business, and if you promise something will be done at a certain time, you have to make sure you deliver or you will lose the customer.

You will need to be careful when starting your online business about accepting projects to make sure you can meet their deadlines, as having to go back and tell them you are going to be late may cause the project to be the last one you ever do for them.

Hitting deadlines is not only good when starting an online business, but also necessary, and if you finish a project early, it is nothing to be ashamed of. Go ahead and send it in when you get done, and the client may actually appreciate having their project completed ahead of schedule.

About the Author:
Liane Bate owns a Plug-in Profit Site web business and is author of 115+ articles related to online business and internet marketing. Got bad customer retention? Learn about Starting an Online Business, and Keeping Your Customers Coming Back
Tags: starting an online business

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